The UK ranks in the Top 10 in the Network Marketing Industry - Forever blog article | Forever Knowledge
Banner image for the article The UK ranks in the Top 10 in the Network Marketing Industry

The UK ranks in the Top 10 in the Network Marketing Industry

Network marketing, multi-level marketing and direct selling are terms used to describe how some companies including Forever Living choose to retail their products selling through independent business owners or distributors as an alternative to the traditional high street. The UK ranks the 10th largest market with around 575,000 direct sellers generating sales worth £2.8 billion annually. It’s a growing market place and sales increased by 7.5% here last year.

Last month the World Federation of Direct Selling Associations published its annual year-end figures for the industry setting new records*

  • In 2016, global direct sales increased 1.9% - from US$179.2 billion in 2015 to $182.6 billion in 2016, a new global record.

  • The global growth was driven by increases in all regions. As well, 81% of countries around the world showed sales increases.

  • The story of sustained growth over time is one that can be told in all regions:

    • Asia-Pacific, which accounts for 46% of global direct sales, shows a 3-year CAGR of 6.7% for the period from 2013 to 2016.

    • Americas, accounting for 33% of global sales, shows a 3-year CAGR of 3.3%.

    • Europe, with 20% of global sales, has a CAGR of 4.9%,

    • And Africa-Middle East, at about 1% of global sales, has a CAGR of 6.0%.

  • Sales were generated by the world’s 107 million independent representatives, another record. This sales force of independent representatives was up 3.1% year-over-year.

  • Accounting for 80% of global sales are the world’s Top 10 direct selling markets: United States, China, Korea, Germany, Japan, Brazil, Mexico, Malaysia, France, and United Kingdom.

  • Direct Selling shows success in both advanced and developing economies: Of the Top 10 markets, 6 are Advanced economies and 4 are Developing economies, according to the International Monetary Fund.

To find out more about Forever Living and its market potential click here.

Wellness products are the largest category in Europe

The European Direct Selling Association, seldia reported, ‘For the first-time wellness products are the top product category in Europe (32%), followed by cosmetics & personal care (25%). We are seeing an increased consumer focus on health and beauty across all age groups. Direct selling has proven to be a trusted channel for consumers looking to combine a focus on a healthy lifestyle with both high-quality skincare and nutritional products and we expect to see continued strong growth in these product categories over the next couple of years.’

*You can read the full news release from the World Federation of Direct Selling Associations here and the seldia news announcement here

Back to Top