Quality you can trust - Forever blog article | Forever Knowledge
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Quality you can trust

The quality of Forever Living products has always been an absolute priority to Rex Maughan, who founded the company in 1978. Nearly forty years later, superiority and excellence remains the cornerstone of our brand and although our product range has expanded rapidly over the years, we will never compromise on quality.

When Rex created Forever Living he knew he couldn’t rely on third party vendors to deliver the kind of quality he demanded for his products, so instead he insisted that Forever Living become vertically integrated. The company secured its own aloe plantations, manufacturing and packaging plants and storage facilities, yet it remains privately-owned, cash-rich and debt-free. Rex’s foresight provides Forever Living with the ability to control quality and cost every step of the way, and it is because of this that Forever Living can focus on what matters most -quality, innovation and the best products on earth.

Forever Living holds a number of accreditations that relate to the quality of its products and every product must follow a strict testing regime before it reaches the consumer. Aloe Vera of America (AVA) has invested in the very latest equipment to ensure products are produced to the highest possible standards. The quality control team – made up of eleven chemists and microbiologists – test every ingredient of every batch. All raw materials are thoroughly tested to make sure there are no traces of microbes, fungus or heavy metals, and these raw materials are tested again before they go through the manufacturing process. Tests ensure that the right specifications are met for PH, viscosity and taste, and then the product development team is responsible for stability and micro-challenge testing to ensure the purity, quality and shelf-life meet Forever’s high standards. In total AVA performs over 1.5 million quality tests a year - that’s equivalent to one test every twenty seconds!

Many Forever Living products also hold the Crescent M Halal Certification which means it is free from alcohol and questionable ingredients of animal origin, and some products also hold the Kosher Lemehadrin rating which means they meet the rigid standards of quality expected by the Jewish community. In fact, Forever is so confident in the quality of all its products, that the company offers a sixty-day money -back satisfaction guarantee to all consumers.

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