Introducing Ben Cohen, our new Forever UK F.I.T. Ambassador - Forever blog article | Forever Knowledge
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Introducing Ben Cohen, our new Forever UK F.I.T. Ambassador

Forever is so excited to announce that we have welcomed a new UK F.I.T. Ambassador to the team! He won the rugby World Cup, was awarded with an MBE for his services to the sport and is an active anti-bullying campaigner. Ben Cohen is a former England rugby star who has achieved phenomenal success in the sporting world. However, his life hasn’t always been plain sailing and he has had to overcome many obstacles in both his personal and professional life.

Kate Hodge, Forever UK’s Editor, recently caught up with Ben to talk about his talent for rugby, the importance of mindset, his love for Forever products and more! This exclusive and candid interview can be found in the latest copy of Aloe Matters (issue seventeen), available to buy here.

During this interview, Ben reveals how he got into rugby by accident at the tender age of twelve after watching his friend play and being asked by the games teacher to make up numbers! This was his first ever game of rugby, and one which he really enjoyed. From this, he went on to play junior rugby for Northampton Old Scouts RFC and as a result went on to play for Northampton Saints, win the Heineken Cup and then successfully secured a place on the England squad!

Like all successful sportsmen and women, Ben has a strong understanding of the importance of mindset and revealed that the winning mentality is all about detail. He explains that knowing your game and your own strengths and weaknesses is vital and can make you indestructible. Ben’s strong work ethic also helped to shape his mindset during the height of his career and stresses that nothing comes easily, and you should work hard at everything you do.

Ben’s wisdom, success and dedication make him the perfect fit for Forever and we are delighted to have him on board! When asked why he decided to become a Forever F.I.T. Ambassador, his reply was simple: “I’m doing it because I love the products!”

Below are some interesting facts about Ben you may not know…

  • Ben played rugby for England during the 2003 World Cup. The final, England verses Australia, was won by England, 20-17.

  • Ben has three daughters: twins Harriette and Isabelle (aged 9) and Milena (aged 1).

  • Ben’s uncle, George Cohen, played for the England football team in the 1966 World Cup.

  • Ben is clinically deaf and has 53% hearing loss in each ear.

  • Tragically, in November 2000, Ben’s dad, Peter Cohen, was fatally assaulted whilst protecting someone else.

  • As a young child, Ben lived in Spain and when they moved back to the UK his date of birth was recorded incorrectly. He ended up being in the school year above the one he should have been.

  • In March 2016, Ben won Channel 4’s series ‘The Jump’.

  • Ben took part in the 2013 series of Strictly Come Dancing.

  • Ben has completed the C9 five times in total.

  • Ben is passionate about putting a stop to bullying, particularly homophobia.

  • Ben played rugby for over twenty years before retiring in 2011.

You can find out more about Ben Cohen at Please join us in giving Ben a warm Forever welcome!

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