Direct selling is one of the oldest and more traditional forms of selling globally, so why is it that more and more people are starting their own direct selling business and putting more trust in the industry?
Direct selling is built on trust
One of the unique qualities that makes direct selling so different from other industries is that trust plays an important role. Because you’re interacting primarily with other individuals on a daily basis either face to face, over the phone or on social media, you need to trust them and constantly be on your toes to ensure that you deliver top notch customer service, otherwise direct selling just doesn’t work.
More personal selling experience
One of the key traits of being part of a direct selling company like Forever Living is personal interaction. People nowadays prefer to physically see, touch or try before they buy, and they can do exactly this with direct selling. People who are passionate about what they are selling will then go on to share their experience with others and this type of positive sharing is contagious. When you pass along your personal experiences genuinely with others, you connect emotionally.
It’s a thriving industry
According to the DSA, there are over 400,000 direct sellers in the UK and as an industry, it generates £2 billion worth of sales annually. It is also becoming more diverse with 28% of men now working in the UK's direct selling industry. There are plenty of different types of direct selling companies offering more unique products than ever before and finding a brand that suits your needs and wants has never been easier.
Trusted companies are members of the Direct Selling Association (DSA)
The Direct Selling Association (DSA) is a respected and reputable organisation with a mission statement that summarises its importance within the industry: "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers." By choosing a member company, you and your customers will be protected by the DSA.
Forty years in the direct selling industry
Forever Living has now been a part of the direct selling industry and the DSA for forty years and this shows a commitment to quality and purity when it comes to the products and business opportunity. Forever is so confident in the quality of its products that it offers a complete sixty-day money back guarantee if customers are not entirely satisfied. Forever also puts a lot of trust in the Forever Business Owners and the Global Leadership Team who have carried the Forever torch proudly for forty years, helping more and more people change their lives and come up with innovative new ideas to grow Forever globally.
Are you a part of the direct selling industry? Let us know in the comments.