As we all know, ageing is an inevitable process that we cannot stop, slow down or pause – it is a fact of life whether we like it or not. In modern day society, we have become fixated on the ageing process from a cosmetic point of view since most people associate youth with looking and feeling better. One survey*, carried out by the Anti-Ageing Health and Beauty Show, found that wrinkles and loss of skin elasticity were among the top anti-ageing concerns amongst British women. Although the process of ageing cannot be controlled, we now know that we can help to prevent the visible signs of ageing thanks to the evolution of science. Using the best of both science and natural ingredients, Forever has created an innovative range of advanced skincare that focuses on the issue of ageing skin. Infinite by Forever is our new line of skincare which uses peptides, natural minerals, botanicals and desert plants which work synergistically with the key ingredient of aloe, to increase its efficacy and benefits.
One of the key findings of research into skincare has found that hydration is vital in helping skin to appear younger and reducing the appearance of fine lines and wrinkles. Picture your skin as a juicy plum: moisturised, taut and smooth. This fruit represents young, healthy skin. However, as we age, our skin loses moisture faster. Add in environmental factors like pollution and the sun and our skin loses elasticity, lustre and firmness. Dry, ageing skin appears dull and is more prone to wrinkles and fine lines – just like a plum that’s been stripped of its moisture. Whilst we can’t turn back the hands of time, we can restore skin’s moisture balance, stimulate healthy collagen levels and reduce the appearance of fine lines and wrinkles – making your skin appear more like a freshly picked plum!
This fruit analogy explains how the hydrating ingredients in Forever’s anti-ageing products help skin to appear radiant and youthful. Whilst topical products are key to caring for your skin, we also know that to deliver a truly powerful skincare regime, we need to combat ageing from the inside out. Forever’s first ever beauty supplement, Firming Complex, contains a proprietary blend of French melon concentrate, biotin, phytoceramides, Vitamin C and marine collagen. Taking collagen orally has been shown to reduce the appearance in the depth of facial wrinkles and increase skin’s bounce, flexibility and hydration. The role of biotin is also important as it contributes to the maintenance of normal skin. Added to this, Vitamin C contributes to the normal collagen formation for the normal function of skin.
In an age where fifty is the new forty, people are feeling younger than ever before and they want their appearance to reflect this. What are your main anti-ageing concerns and have you tried our new Infinite by Forever range yet? We would love to hear from you so please post your comments below.