Starting your own network marketing business can be both exciting and daunting. How do you give yourself the best chance of success from the outset?
Choose the right products
Enthusiasm is infectious, so choose a network marketing company that is retailing products that interest you, that you would use, and that you feel you will be able to develop a genuine passion for. It’s also important to choose a market sector where there is demand for those products.
In a news release this year by Seldia, the European Direct Selling Association they announced that for the first time wellness products were the top product category in Europe (32%), followed by cosmetics & personal care (25%).
Seldia’s Executive Director, Katarina Molin said, “We are seeing an increased consumer focus on health and beauty across all age groups. Direct selling has proven to be a trusted channel for consumers looking to combine a focus on a healthy lifestyle with both high quality skincare and nutritional products and we expect to see continued strong growth in these product categories over the next couple of years.”
Choose the right network marketing company
The UK Direct Selling Association’s website is a good place to start https://dsa.org.uk if you are not already decided on which network marketing company to align yourself with. You can be confident that by choosing a DSA member company you are joining a company that operates ethically. Members of the DSA abide by a stringent code that protects both the business owner and the consumer. Many people do not know that the UK is one of the most highly regulated countries in Europe. Forever Living for example has a 60-day money back guarantee on all its products giving both business owners and customers peace of mind.
Develop the network marketing skills that will help you to become successful
As in any new role we must learn new skills. Make sure that there is a strong culture of mentoring and support in your chosen network marketing company. Spend time understanding the products and how they benefit the consumer. Become an expert. Many companies have an extremely wide portfolio of products (usually hundreds) so focus on the products that you use and love. Network marketing is a ‘recommendation’ business so you need to be able to recommend products with integrity and authenticity, and that means knowing what you are talking about!
As well as product knowledge equip yourself with the network marketing skills you need to run your business, read books, watch videos, follow successful people on social media, attend trainings. Depending on whether you are focusing purely on retail or are looking to grow a team will dictate the types of training you will attend.
Set goals for yourself
Get clear on what you want to achieve from your network marketing business over different time frames. Where do you want to be in a year, three years, five years from now? As the saying goes, if you fail to plan you plan to fail so don’t underestimate the power of writing down clear, time specific goals.
Don’t be afraid to ask for help
There will inevitably be times when you may be feeling de-motivated or feel that you are struggling with an aspect of the business. Whatever the difficulty, don’t suffer in silence, talk to your mentor or contact business owner support –they’re there to help you.
Stay invested for the long-haul
Network marketing is a simple business but not always easy. You will have highs and you will have lows. It takes time and commitment. It’s a journey of personal development as well as business development. And as in life, the journey is as important as arriving at the destination so enjoy the experience and all that is has to offer.
Do you have any tips for being successful in Network Marketing? Let us know in the comments!