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How face masks are growing in popularity

Face masks have been around for a long time. We’ve all seen one before, whether that’s in shops, in films or on social media. Perhaps you’d assumed that the face mask had already had its heyday? Well that is absolutely not the case. In fact, we are seeing incredible growth in the market for face masks and it’s still growing.

The numbers behind the face mask boom

The UK face mask industry is growing every year. The UK buyer base is thought to be 6.1 million customers, which is around 10% of the population. This number increased by 1.1 million between August 2017 and August 2018 alone. Kantar Worldpanel have also suggested that face masks are the fastest growing format in facial skincare this year.

This boost is not all due to female buyers though, with 43% more men buying masks in the last year. The male face mask market is now worth 5.7 million and this is likely to grow as more men take an interest in skincare.

It’s also interesting to note that the average spend per consumer is increasing year on year as well. This year, average spend increased by 94p to an average annual spend of £5.14. It is worth noting here, that face masks can vary heavily on price, with the lower end of the market costing around £1 and the higher end upwards of £20 per mask. The differences in price will most likely reflect the quality of the masks, however the variations could also be due to the types of masks consumers are buying.

Lots of choice for face masks

There are so many different types of face masks that it can be hard to know which type to choose. The more traditional type is a clay or gel mask. With these, you rub the mask onto your face and leave for the recommended time. To remove, you either wash off with water or, if the mask dries as you wear it, peel it off. Our Sonya Refining Gel Mask could be considered an example of a gel mask, however it is specifically designed to be worn overnight as opposed to most other gel or clay masks which are only designed to be worn for around 20 minutes.

The newest trend in face masks is the sheet mask. Originating in Korea, these face masks have really gained popularity over the last few years especially. They look exactly as they sound: you take the mask out of the packaging, unfold it and place it over your face like a sheet. Sheet masks can be made out of lots of different materials from foil, to cotton, to bio-cellulose fibres. Essentially, these masks create a barrier over your skin, so that the ingredients can get to work without burden from the outside world. Therefore, if you’re thinking of using a sheet mask, it’s very important to consider the ingredients you’re putting onto your skin.

Forever’s Aloe Bio-Cellulose Mask

A bio-cellulose sheet mask is made from natural fibres that are 1,000 times thinner than human hair. Not only does this mean that the masks are bio-degradable and compostable, but, due to their superfine fibres, they can also reach areas of your skin that other masks cannot reach. Forever’s Aloe Bio-Cellulose Mask also fuses pure aloe and seagrass with the bio-cellulose fibres to soothe, soften and condition skin.

This environmentally-friendly mask has also been enriched by a moisturising serum of green tea and horse chestnut that rejuvenates dull skin by combatting the signs of ageing and reducing the appearance of redness. Once you are finished with the mask, there’s no need to rinse like you would with a clay or gel mask, simply remove and massage any excess serum into your skin. And, if there’s any serum left in the packet, don’t just throw it out! You can apply the serum to any part of the body, so why not give the rest of your skin a treat?

With all of the innovation and new face mask products available, it’s no wonder that this area of skincare is growing so rapidly, and our Aloe Bio-Cellulose Mask is a truly unique product in this market.

Have you tried the Aloe Bio-Cellulose Mask yet? Let us know your thoughts in the comments.

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