Forever Living named top player in aloe vera market - Forever blog article | Forever Knowledge
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Forever Living named top player in aloe vera market

Did you know that Forever Living was recently named as one of the key companies responsible for the growth within the global aloe vera market?

According to a press release based on a report from Expert Market Research, the global aloe vera market is predicted to reach $728 million by 2021. The market has been growing at a healthy pace for the past decade and much of its success is down to the benefits experienced by consumers as they use aloe-based skincare and drink aloe-based gels or beverages. The report also states that “…a number of scientific studies conducted by various institutes regarding the benefits of aloe vera has also build-up the confidence in consumers about the usage of aloe vera products…” These statistics are very encouraging to Forever Living, our customers and independent Forever Business Owners, and we look forward to seeing how Forever Living develops over the coming years. We always knew that aloe was an amazing plant, but it’s exciting to see that consumers are also recognising that it can play an essential role in their daily routines!


Aloe vera, or Aloe Barbadensis Miller, is one of around 400 species of aloe worldwide. Although it looks like a cactus, it’s actually a succulent, part of the lily family, and related to onions, garlic and asparagus. About four species of aloe are known to be nutritionally valuable to humans and animals, but Barbadensis Miller – the species used by Forever Living – is by far the most powerful.

Aloe was popular in ancient Egyptian times and is believed to have been used as far back as 2,200 BC. Legend has it that Aristotle advised Alexander the Great to conquer the Island of Socotra to acquire its famed aloe supply to treat his wounded soldiers. And another legend tells us that Queen Cleopatra used aloe to keep her skin soft and beautiful. In recent years it has become increasingly popular as a modern health and skincare ingredient in the UK.

Forever Living proudly uses the aloe gel, not the sap. There’s little evidence of any health benefits from aloe vera sap, which forms the bitter part of the leaf. The inner gel from the leaf is thought to be the most beneficial part – the higher the percentage found in products, the better! Fortunately, Forever Aloe Vera Gel is over 95% stabilised aloe gel!  

Aloe vera is at the heart of everything Forever Living does, and the way we treat the aloe plants gives a good indication of the values that run throughout the entire business: first the aloe leaves are carefully handpicked, then, so that the gel’s unique properties remain intact, the aloe is processed within a few hours. Once the gel’s been removed from the leaves, the leftover rind is put back into the soil to work as a natural fertiliser. The gel then goes through Forever Living’s patented stabilisation process before other ingredients are added to make beautiful and effective products.

We believe that, because of the purity of aloe used, our products make us market leaders. The findings uncovered by Expert Market Research appear to agree after revealing that “Forever Living Products represented the largest global producer of aloe vera products”. We produce enough aloe to meet demand so it’s brilliant to know that our customers are receiving the very best in quality and purity, receiving products designed to help them look better and feel better. Bring on 2017!

Read the Expert Market Research article here:

Learn more about Forever Living and its aloe vera here:

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