2021 alone has been an amazing, multi award-winning year for Forever, and we do love to see our name in lights! Some of the most exciting award wins we’ve had so far this year include:
Smoothing Exfoliator winning in the Women & Home Beauty Awards
Aloe Liquid Soap winning Gold in the Global Makeup Awards and Gold at the Global Green Beauty Awards
Sonya Gel Moisturiser winning Silver in the Global Makeup Awards
Infinite Firming Complex winning Bronze in the Green Parent Awards
Aloe Bio-Cellulose Mask winning Silver in the Beauty Bible Awards and Silver at the Global Green Beauty Awards
Aloe Jojoba Conditioner winning Gold in the Global Green Beauty Awards
Forever Instant Hand Sanitizer won Gold Global Makeup Awards
Aloe Sunscreen won Gold at the Green Parent Awards
Why are awards so important to Forever?
In the book Influence: The Psychology of Persuasion, author Robert Cialdini describes the 6 principles that influence behaviour - Reciprocation, Commitment & Consistency, Social Proof, Authority, Liking and Scarcity. Winning awards comes under both the Social Proof and Authority categories.
As individuals, we’re influenced by third party endorsements. They help to build credibility and trust in the brand and its products. Whether somebody is a consistent Forever customer, or a potential new customer, being able to mention that our products are recognised on a national and global level by huge awarding bodies is a huge selling point!
Winning an award is no easy task. Our products have to qualify for their category and go through the rigors of the judging panel and testing. Not only that, but they must stand up next to large recognisable brands, both household names and more luxury, exclusive brands. All of this means that being shortlisted is a huge achievement, showcasing the high quality and efficacy of our products. Winning is the cherry on top, acting as a ‘stamp of approval’ from the third part awarding body.
Pure Beauty Awards 2021
We were delighted to be able to attend the Pure Beauty Awards 2021 on Thursday 28th October to celebrate three of our products making it to the shortlist! The Pure Beauty Awards is in its 20th year, and it was the fifth consecutive year Forever’s products have been shortlisted! It was a sold-out evening, hosted by Ru Paul UK Drag Queen star Cheryl Hole and featuring 430 shortlisted products across 39 categories.
The products we had shortlisted were:
Aloe Liquid Soap for Best New Bath and Shower Product.
Aloe Jojoba Shampoo for Best New Hair Product.
Hydrating Serum for Best New Premium Anti-Ageing Product.
Up against some of the best and biggest names in the industry, even making it to the shortlist is a huge indicator of Forever’s quality and standing, so we’re incredibly proud of our achievements.
But… we’re waiting until The Bob Parker Show on 3rd November at 7pm to reveal if any of our amazing products snagged a top spot! Be sure to tune in by registering for the event here: flpuk.info/BobParkerShow